Project Description

In 2023, the Lac Seul First Nation (LSFN) sought Bronson’s expertise to develop a Communications Policy to establish direction on the use of the Communication Department resources for communication-related activities. This work involved extensive consultation with Chief and Council and LSFN managers. The resulting policy outlines the guiding principles, requirements and roles and responsibilities related to internal and external communication activities performed by LSFN employees, elected officials and consultants. The policy also includes procedures presenting the key steps and responsibilities related to:

• Communication content development and distribution;
• Brand development, guidance and use;
• Merchandise design and distribution;
• Event management; and
• Media relations.

Business Challenge

The LSFN Communication Department had only been in existence for three years before Bronson began this work. As a result, there were limited formal processes associated with  communication activities within LSFN and other departments were not consistently using the expertise of Communication Department resources. The LSFN required a communication policy that would also enhance the public impact of LSFN and standardize the voice of LSFN.

Our Solution and Outcome

Bronson conducted research and an environmental scan to consider communications policy and related instruments for other indigenous organizations. Bronson worked very closely with the LSFN Communication Department to fully understand their current and proposed future activities. For each activity, we developed, through an iterative process, a description of the activity, the Communication Department’s role in it and the extent to which the department’s support should be mandatory. We then presented this information to Chief and Council and key managers to seek feedback and suggested changes. Using this information, Bronson developed the final policy and associated procedures which were subsequently approved by Chief and Council.