Quick Facts
- Farm Boy is high end chain of grocery stores focused on locally-sourced fresh produce and food products.
- Headquartered in Ottawa, Farm Boy currently has 40 locations throughout Ontario.
Project Description
Bronson was hired by Farm Boy to develop Alteryx workflows to conduct an analysis of their sales data for use in planning subsequent promotions.
Business Challenge
Farm Boy required analysis of sales transactions for purposes of identifying patterns in product purchases and customer behaviour which could be used to inform subsequent decisions relating to product pricing and promotion.
Our Solution and Outcome
Bronson developed a series of workflows to analyze correlations in purchases of various products. A second series of workflows was developed to analyze customer behaviour and generate profiles for customer archetypes for development of subsequent marketing strategies.
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