Snowflake, a cloud-based data warehousing company and partner of Bronson wrote an article entitled “Busting 5 Myths About Data in Healthcare”. The article discusses the importance of data in advancing healthcare and debunking common myths surrounding data sharing in the industry. It highlights the role of data in enabling medical breakthroughs, improving patient outcomes, and optimizing clinical and business operations.

The first myth addressed is the mistaken belief that data sharing is an all-or-nothing approach. In reality, healthcare professionals have the ability to selectively choose which data to share and can determine the level of access granted to individuals or teams. Data administrators retain control over data access, offering flexibility and customization.

The second myth pertains to concerns about the speed and security of sharing sensitive data. The article highlights that modern data cloud platforms incorporate built-in security measures and robust performance capabilities, ensuring that data remains secure and easily accessible with minimal delays.

The third myth suggests that accessing external data requires the construction of new data infrastructure. However, the advent of data cloud technology has eliminated the need for separate infrastructure, enabling healthcare organizations to easily access external data within their existing environments.

The fourth myth challenges the perception that accessing external data is a time-consuming process. The article introduces marketplace solutions that provide ready-to-query data from various providers, streamlining the data acquisition process and saving valuable time.

The fifth and final myth addresses the assumption that patients are unwilling to share their data. While building trust with patients is paramount, the article highlights that many patients are willing to share their data for specific purposes, such as medical research. Sharing data can lead to improved outcomes, enhanced care, and a broader understanding of rare diseases.

In conclusion, the article emphasizes that modern data platforms facilitate secure data sharing, empowering healthcare providers to access, manage, and leverage data efficiently. By effectively harnessing the power of data, healthcare can be greatly enhanced, resulting in better patient care and improved outcomes. Snowflake and Bronson’s collaboration aims to break down barriers and promote the responsible and effective use of data in advancing healthcare for the benefit of all.

Learn more about the myths here.