In a recent article entitled “Unlock the Power of Personalized Analytics with User Attribute Functions,” Tableau discusses their latest feature, user attribute functions (UAFs), and how it can significantly improve data security and create personalized user experiences within embedded analytics.

As businesses increasingly rely on data analytics to make informed decisions, it has become vital to present relevant and secure data to end users. UAFs allow developers and administrators to pass user attributes during the authentication process when embedding Tableau, resulting in personalized and secure analytical experiences.

From a data security standpoint, UAFs eliminate the need for entitlement tables by leveraging row-level security. This means that access to specific data rows can be restricted, ensuring that each customer can utilize a single dashboard without being exposed to irrelevant data.

In terms of personalized user experiences, UAFs enable companies to create tailored experiences without duplicating workbooks. For instance, the article provides an example of a hospital web application where different staff members require different levels of access to patient data. By using UAFs, user attributes can be passed to Tableau, granting control over which patient records are accessible to each staff member.

In a world driven by data, harnessing the power of User Attribute Functions empowers organizations to unlock the true potential of personalized analytics while ensuring data security and delivering exceptional user experiences in the realm of embedded analytics.

Read more about UAFs here.