Project Description

Bronson built Klipfolio dashboards to enable reporting on metrics related to the company’s social media presence (Twitter, Facebook, LinkedIn, YouTube and Google+) and website (using Google Analytics). Through the use of Klipfolio Bronson produced dynamic and visually appealing dashboards to enhance Colliers’ awareness and understanding of the impact of its’ social media and website presence. IThe Bronson team identified relevant key performance indicators (KPI) including an assessment of how best to visually represent each KPI in order to convey a compelling message through the dashboard.

Bronson also conducted testing of the dashboards and provided performance measurement advice and support to the Project Authority to identify available options to expand the company’s use of Klipfolio for reporting. Bronson provided the Project Authority and other key company personnel with an information session on Klipfolio and the dashboards to ensure a good understanding of the power and potential of Klipfolio, to facilitate an understanding of the story of each klip and dashboard and ultimately to build capacity internally for ongoing use of Klipfolio for dashboard reporting.

Business Challenge

Colliers needed a comprehensive way to report on and analyze their social media and website metrics to better understand the impact of their online presence. This required the development of dynamic and visually appealing dashboards that could effectively convey key insights to stakeholders.

Our Solution and Outcome

Bronson created Klipfolio dashboards to report on metrics related to Colliers’ social media presence (Twitter, Facebook, LinkedIn, YouTube, Google+) and website (Google Analytics). The team identified relevant key performance indicators (KPIs) and determined the best visual representation for each to convey compelling messages. Bronson conducted thorough testing of the dashboards to ensure accuracy and functionality. They provided performance measurement advice and support to the Project Authority, exploring options to expand Klipfolio’s use for reporting. Additionally, Bronson organized an information session for the Project Authority and other key personnel to demonstrate the power and potential of Klipfolio, explain the narrative behind each “klip” and dashboard, and build internal capacity for ongoing dashboard reporting.

The outcome was enhanced awareness and understanding of Colliers’ social media and website impact, enabling more informed decision-making and strategy development.